The makeup products available at that time failed to satisfy Elizabeth Arden, so she created her own makeup line in 1910. Her core belief was that beauty stems from healthy skin, not just makeup coverage. Ever since its founding, its been about skin-nourishing formulas. "I test mascaras on the reg, but in order for a new one to make it into my routine, it needs to be a show-stopper. T... https://smarttekbeauty.com/