A lot of research work has studied the auction mechanism of uncertain advertising cooperation between the e-commerce platform and advertisers. but little has focused on pricing strategy in stable advertising cooperation under a certain market power structure. To fill this gap. this paper makes a study of the deep interest distribution of two parties in such cooperation. https://www.inksstops.shop/product-category/dynamic-black-ink/
A Pricing Strategy of E-Commerce Advertising Cooperation in the Stackelberg Game Model with Different Market Power Structure
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